The Sterling Supergroup

STRENGTH THROUGH CO-OPERATION
Founded in 1966, the Sterling Supergroup is a true member's buying co- operative, with 52 wholesalers and an annual turnover in excess of £550 million. The membership consists of family owned wholesale companies located throughout the United Kingdom who combine their buying power to secure the best prices for their customers.
The group supplies in total over 50,000 retail and catering outlets and product ranges include chilled, ambient, grocery, frozen, non foods, alcohol, soft drinks, confectionery, crisps, snacks and tobacco. The Sterling Supergroup is associated with a larger buying group with a turnover of £2 billion and this gives improved negotiating power. The wholesalers within Sterling support a national promotion programme arranged by the Head Office whilst still retaining their individual identity.

DELIVERED WHOLESALERS
The wholesalers in this category supply the Public Sector, Catering, Licensed and Impulse Trade. They pride themselves on exceptional service, keen pricing, product/customer knowledge and flexibility.
The group is also proud to be a nominated supplier to the NHS of chilled and frozen food products and is an approved supplier on the national NHS framework.

STERLING LABEL PRODUCTS
The group has a dedicated buying team, working on behalf of the entire group to secure best prices and deals for it's members. With this in mind, a range of quality commodity product lines sourced from leading suppliers in the industry and subject to rigorous quality testing are also available under the Sterling Label. This range continues to grow and are both high quality and competitively priced.

STERLING SUPERGROUP HEAD OFFICE
The Head Office is owned by wholesalers within the Group. A professional and experienced team negotiates with suppliers to ensure that the membership enjoys the best deals available. National promotion activity is arranged through the Head Office with all major suppliers. Marketing information and progress reports are sent to members on a weekly basis. The Head Office also provides a troubleshooting service for members and suppliers.The chief executive, Vanessa Cooper also sits on the board of the British Frozen Food Federation providing an invaluable insight into the industry.

STERLING SUPERGROUP CONSTITUTION
The Group is controlled by a board elected annually by the membership at the AGM. Regular members meetings are held and an Annual Conference takes place in September. All members are equal shareholders, irrespective of the size of their company. The Group Head Office is non-profit making and all income is paid out in full to members.

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